Point of Purchase Advertising

Hello to all you lovely people,

Here today, I will right about POP advertising. I am sure all of you might have notice many posters, banners, window displays,shelf-mounted signs, hanging posters. In shops, malls, multibrand stores while purchasing your groceries or cloths or your favorite CD's or merchandise or something else.

"This kind of advertising is designed to catch shopper’s attention at particular place such checkout counters, exactly behind cashier by utilizing display around them through various kind of posters, banners, window displays, floor stands display bins, counter displays etc…"

These displays are generally prepared and distributed by manufacturer to retailer, stockist or wholesaler who sells their product or merchandise.In some case retailers are paid to display this Point of purchase advertising material or either get discount on cost of merchandise.

Point of purchase  material  is a very effective tool for all categories and companies...such as companies in FMCG or FMCD or industrial product or services.

In today competitive environment when you use POP it proves to be most effective because your hitting right in the head when shopper is actually going to make decision regarding purchase. 

Check out below given  few of images to better understand.

These are also known as Kiosks, End caps, Standalone displays etc...

I hope you have got little idea about POP advertising. in next post will discuss  about objective and effectiveness of POP advertising.

Till then enjoy reading this short post... Thank you