Point of Purchase Advertising

Hello to all you lovely people,

Here today, I will right about POP advertising. I am sure all of you might have notice many posters, banners, window displays,shelf-mounted signs, hanging posters. In shops, malls, multibrand stores while purchasing your groceries or cloths or your favorite CD's or merchandise or something else.

"This kind of advertising is designed to catch shopper’s attention at particular place such checkout counters, exactly behind cashier by utilizing display around them through various kind of posters, banners, window displays, floor stands display bins, counter displays etc…"

These displays are generally prepared and distributed by manufacturer to retailer, stockist or wholesaler who sells their product or merchandise.In some case retailers are paid to display this Point of purchase advertising material or either get discount on cost of merchandise.

Point of purchase  material  is a very effective tool for all categories and companies...such as companies in FMCG or FMCD or industrial product or services.

In today competitive environment when you use POP it proves to be most effective because your hitting right in the head when shopper is actually going to make decision regarding purchase. 

Check out below given  few of images to better understand.

These are also known as Kiosks, End caps, Standalone displays etc...

I hope you have got little idea about POP advertising. in next post will discuss  about objective and effectiveness of POP advertising.

Till then enjoy reading this short post... Thank you  

Advertisement in movies,television shows and even sports- Covert Advertisement

Hello to all you lovely people.

Well i m sure all of you might be love watching movies, television shows and sport match....i too love them so,Today finally, while watching few movies and some television shows, I notice various familiar brands such as mountain dew,McD,Nokia,Levi,TIME coaching class, KentRO on cricket talk show.... and i got one topic to share with you. 

Which is known as Covert advertising?

It’s really a unique way of getting attention of your target audience easily because they are available at the right place and engage in that activity of watching the movie, or their favorite   television show, or their favorite match between two teams.

This kind of advertising is proved to be impactful in case of liking of that particular movie, television shows and even sport match. At the same there are some negative results also if an advertiser have used particular movie to advertise the brand or product and if that movie went flop then because of less visibility that activity will also fail, some time because of  perception of consumer they find wrong association  between a particular brand and a television show because they failed to associate them self with that advertisement. 

For example- Assume that you are a 20 year old college going student and your favourate channel include MTv, Vh1,channel V  Etc...  if advertisement related to institute and various thing such latest technology might interest you but advertisement related to financial services might not. 

Please refers to below link related to Covert advertising.